Value-First: Conveying Your Message LLC dba Value-First Team
Partner: the organization named in the partnership agreement.
What a Media Partnership is
Building, educating and coaching with us in front of the Value-First audience. Usually that takes the form of joint content creation, co-marketing or technology enablement, whatever value exchange makes sense based on the value each side can provide.
Who it's for
A company that wants to build, educate and coach alongside us and has something real to bring to the audience.
Who it isn't for
You want your logo on someone else's value flow, to extract value from work you did not do.
The forms it takes
The form sets the run — an episode, an edition, a season.
- Episode read (per episode)
- Show sponsor (for a season)
- Newsletter slot (per edition)
- Season banner (the whole season)
- Unboxings and other content creation
- Co-marketing
- Technology enablement
How the exchange is set
Set in the conversation. The exchange is sized to what each side can provide, so there is no figure to print.
What moves it:
- What each side can provide. The exchange is built from what both sides bring, so it starts with what you can put in rather than with a rate.
- Placement. A read inside an episode, a newsletter slot and a season banner reach differently.
- Run length. One episode and a whole season are different commitments both ways.
- Audience reached. The show, the newsletter and the season have different audiences and different sizes.
- Category exclusivity. Being the only partner in your category for a run is a different thing to agree.
The agreement
Every Media Partnership is written down in a partnership agreement. The agreement sets the exchange, the run, and how the partnership ends. Where the agreement and this page differ, the agreement controls.
Value-First owns what it publishes, so the archive stays whole. The partner gets a free, permanent right to share and reuse anything they appear in, with credit to Value-First. Each side keeps its own name, logo, products and materials.
What holds for every partnership
- What we publish stays published. A read inside an episode is part of that episode as recorded. When a partnership ends, we don't re-cut the archive.
- We say it in our own voice. We don't make claims about a product we haven't validated ourselves.
- We tell our audience. When something is made with a partner, we say so plainly, in line with the FTC's endorsement guides.
- No guaranteed numbers. The audience a form reaches helps size the exchange. We don't guarantee an audience size or a business result.
A Media Partnership is a working relationship. It is not a legal partnership, a joint venture, an agency or employment.
Starting one
Looking for Partnership - Embedded Engineering? That's a different engagement with its own agreement. It's described at ainativeshift.com/shift/partnership.