The Language of Value
Instead of Pain Point, Say Felt Value Gap
Friday, September 4, 2026
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Episode 5 of The Language of Value. Instead of pain point, say Felt Value Gap — because a pain point is agitated to create urgency, and a Felt Value Gap is what a person genuinely experiences, named to be lifted, not leveraged. Then the B2B Trap and why a cleaner CRM record can mean a colder relationship, a live spin to meet a seat on the AI-native team, the Four Conversations that replace a pitch with a question, and a first-person account from inside our own operation.
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In this episode
- Felt Value Gap
- The B2B Trap
- Value-First Customer
- Four Conversations
- AI-Native Operations
- Value Vocabulary
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